Our Commitment

NATURE HAS INSPIRED US SINCE 1828

​ FOR OVER 12 YEARS, WE HAVE PLACED ITS
CONSERVATION AT THE HEART OF OUR ACTIONS. ​

​A commitment driven by a duty to act and pass on our legacy to future generations. A commitment carried out with conviction and humility by our teams worldwide.

OUR FOUR KEY CHALLENGES

Guerlain is committed to a more beautiful and responsible world. We act for biodiversity, sustainable innovation, climate and solidarity. Above all, we protect one of our planet’s most important treasures: bees.​ ​

BIODIVERSITY​

Preserving biodiversity and becoming the benchmark company in terms of protecting bees. ​



SUSTAINABLE INNOVATION​

Innovating through eco-design and "clean beauty” without compromising on the quality or intrinsic beauty of our products. ​



CLIMATE​

Addressing climate change by aiming for carbon neutrality by 2028. ​



SOLIDARITY​

Enabling all our employees to “do their bit and even a little more” for our Maison and its commitments. ​

OUR PURPOSE


IN THE NAME OF BEAUTY, doubleodd.comMITS ITSELF TO ACT FOR A MORE SUSTAINABLE WORLD ​

We, Women and Men of Guerlain,

We have been creating exceptional Fragrance and Beauty products since 1828 and we strive to preserve, develop and pass on this unique heritage to future generations.

WE COMMIT AND ACT IN THE NAME OF BEAUTY FOR OUR CLIENTS, IN THE NAME OF BEAUTY FOR OUR CREATIONS AND IN THE NAME OF BEAUTY FOR THE PLANET.

We involve and unite clients, partners, companies that share the same vision, in order to imagine and shape a more beautiful and responsible world together.

The Bee


SINCE 1853, WHEN IT FIRST LANDED ON OUR ICONIC BEE BOTTLE, A SPECIAL BOND HAS CONNECTED US TO THE BEE. NOW ENDANGERED, THE BEE HAS BECOME A GUIDE FOR OUR COMMITMENT.​ ​

Because if biodiversity sits at the heart of our creations, then it is the bee as an environmental sentinel that sits at the heart of biodiversity. A witness of our time, now threatened, doing our part to protect it seemed obvious. With this goal in mind, we have dedicated numerous partnerships to bees.

OUR PARTNERSHIPS AND PROGRAMMES

SINCE 2011:
a sustainable research and philanthropy partnership with the Ouessant Brittany Black Bee Conservation Association based on two pillars: financial support and support for its research and communication activities. ​

SINCE 2015:
a partnership with the French Observatory of Apidology (Observatoire Français d’Apidologie, also known as OFA), that helps to develop a stock of hives in Europe and promote the rare and important beekeeper profession.​

IN 2017:
creation of Bee Universities, an event that bring together top specialists in the field to determine the best bee conservation solutions and practices.

IN 2018:
creation of Bee School, an awareness programme for primary school children led by company employees, that invites children to learn about the bee’s important role, while raising awareness about the need to protect them.​

IN 2020:
- launching of the UNESCO-MAB partnership, in collaboration with the OFA, designed to train new beekeepers, create beekeeping affiliates across the world and measure the benefits of the pollination in biosphere reserves.
365体育官网- inauguration of a partnership with the GoodPlanet Foundation, an organization created in 2005 by the internationally recognized ecologist and photographer, Yann Arthus-Bertrand, to raise awareness among young generations on the challenges surrounding bee protection.

BEE RESPECT

OUR TRACEABILITY PLATFORM: FROM THE FLOWER FIELD TO OUR BOUTIQUES​ ​

As a pioneer in traceability, for several years now, Guerlain has been mapping the life cycle of its products through a rigorous mapping process.​



Bee Respect, our transparency and traceability platform, represents a key source of information which enables us to continually improve the environmental and social impact of each of our products.​

In order to meet growing clients concern, we have decided to make Bee Respect, accessible to all.​